Privacy Policy
Last updated: July 7, 2026

LAST UPDATED: April 1, 2026

This Notice of Privacy Policies (“Notice”) describes the privacy practices of BioMatrix Specialty Pharmacy, LLC d/b/a LUX Infusion and its affiliates ("LUX Infusion," "we," or "us") collects, uses and shares Personal Information about you through our online interfaces (e.g., website) owned and controlled by us (collectively, the "Site"), and the services available to users through or in connection with the Site, events you may attend where we participate or present, our online advertisements and emails, and when you communicate with us (together with the Site, the "Services").

"Affiliates" means any entity that is controlling, controlled by, or under common control with BioMatrix Specialty Pharmacy, LLC. This includes, without limitation, our parent companies, subsidiaries, joint ventures, infusion centers, and specialty pharmacy locations.

Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Notice, please feel free to Contact Us or as described at the end of this Policy.

Our Privacy Notice explains:

1. Information That We Collect
2. How We Use and Share Your Information
3. Access to Your Information and Choices
4. Security of Your Information
5. Changes to Our Privacy Notice
6. Questions and How to Contact Us

 

As used in this Privacy Notice, "Personal Information" means any information that may be used, either alone or in combination with other information, to personally identify an individual or as otherwise defined by applicable state laws. "Affiliates" means any entity that is controlling, controlled by, or under common control with BioMatrix Specialty Pharmacy, LLC. This includes, without limitation, our parent companies, subsidiaries, joint ventures, infusion centers, and specialty pharmacy locations.

This Privacy Notice applies only to Personal Information we collect at and through the Site and Services. In some circumstances, LUX Infusion's use of your Personal Information will be subject to the requirements of the Health Insurance Portability and Accountability Act (commonly known as "HIPAA"). In those circumstances, the LUX Infusion HIPAA Notice of Privacy Practices and not this Privacy Notice will apply. If you have questions about which policy applies to the Personal Information you have submitted, please do not hesitate to Contact Us.

Terms of Use. Please note that your use of our Site and Services is also subject to our Terms of Use.

By accessing and using our Services, you acknowledge and fully understand our Privacy Notice and freely consent to the information collection and use practices described in this Privacy Notice. IF YOU DO NOT CONSENT TO THE INFORMATION COLLECTION AND USE PRACTICES DESCRIBED BELOW, YOU MUST IMMEDIATELY CEASE ANY ACCESS OR USE OF OUR SERVICES.

We collect certain information, including Personal Information, from and about you in three ways:

• directly from you;
• automatically via technology; and
• from third parties.

Personal Information We Collect Directly From You. While the Personal Information we collect varies depending upon your use of the Services and our interactions with you, in general, we may collect the following Personal Information directly from you:

• Contact Information. When you contact us, we collect your name, email address, phone number, postal address.
• Provider and Partner Information. If you are a provider or business partner, we collect professional and business information such as your name, organization name, role, contact details, and information about your relationship or interest in working with us.
• Purchases and Payments. We collect purchase and payment information to facilitate the Services.
• Account Information. When you register for an account with us, we collect your name, postal address, email address, date of birth password, and any other information used in connection with accessing your account.
• Communications and Interactions. When you send email, text message, call, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications, and our responses.
• Responses and Feedback. If you participate in our surveys or questionnaires, we collect your responses and feedback, such as user satisfaction or other information related to your use of the Services, and any other information you so choose to provide.
• Marketing and Promotions. We collect your email, name, and marketing preferences. If you participate in promotions we offer, we collect your name and other information related to the activities available through the Services.
• Inferences. We may generate inferences about you based on other Personal Information we collect such as your preferences, behaviors, contact information, and demographics information.

Personal Information We Collect Automatically. We and our third-party providers automatically collect Personal Information related to your use of the Site, including using cookies and other similar technologies. The Personal Information we may automatically collect includes the below categories of information (collectively, "Usage Data"):

• Device and Browsing Information. When you visit the Site, we may collect IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.
• Activities and Usage. We also collect activity information related to your use of the Site, such as information about the links clicked, searches, features used, items viewed, time spent within the Site, your interactions with us within the Site, and other activity and usage information.
• Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information to provide content that is more relevant to your location and to otherwise improve your interactions with the Site. You may turn off location data sharing through your device settings.

Personal Information We Collect from Other Sources. In addition, we may collect and receive Personal Information from third parties, such as current and past employers, business partners, clients and customers, data analytics and data aggregator providers, public databases, and service providers. We may combine this information with Personal Information we collect directly from you, and use it to generate inferences about your preferences, behavior, or other characteristics, and market to you as permitted by applicable law.

Advertisements appearing on and off our Site may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Notice covers the use of cookies by us and does not cover the use of cookies by any advertisers. we and our service providers may use information about your interactions with our Services to predict your interests and select the ads you see on and off our Services. This is known as interest-based advertising. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance ("DAA").  For more information about interest-based advertising, visit:

• Digital Advertising Alliance: http://www.aboutads.info/choices/
• Network Advertising Initiative: http://www.networkadvertising.org/choices/

Social Media & Search Pixels. We use Meta, Twitter/X Pixel, Google Ads and other similar tags to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser's website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data usage policies. For more information, please visit:

• https://twitter.com/en/privacy
• https://www.facebook.com/about/privacy/. For more information on opt-out options, please visit: https://www.facebook.com/help/568137493302217

THESE ONLINE TRACKING TECHNOLOGIES ARE NOT RUN ON AUTHENTICATED PORTIONS OF OUR SITE THAT COLLECT PATIENT HEALTH INFORMATION.

Google Analytics. We use Google Analytics on the Site to help us analyze traffic and improve services. For more information on Google Analytics' processing of Personal Information, please see https://www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. You can find out more about how Google uses cookies in advertising and opt-out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.

If you submit or we collect Personal Information through our Services, then such Personal Information may be used in the following ways: (i) to provide, analyze, administer, and improve our Services; (ii) to contact you in connection with our Services and job availability, events or offerings that you may have registered for or requested; (iii) to identify and authenticate your access to the parts of our portal or other password-protected services that you are authorized to access; (iv) to send you surveys and marketing materials; (v) for recruiting and human resources administration purposes; (vi) to better understand how users access and use the Services, and for other research and analytical purposes, to develop the Site and its features, and for internal quality control and training purposes; (vii) to protect our rights or our property and to ensure the technical functionality and security of our Services; and (viii) as required to meet our legal and regulatory obligations.

We do not sell, lease, rent or otherwise disclose the Personal Information collected from our Services to third parties unless otherwise stated below or with your consent.

• Affiliates and Subsidiaries. We may disclose the Personal Information we collect to our corporate affiliates and subsidiaries. we may also partner with other businesses to offer our products, and we may disclose Personal Information to those business partners as necessary to facilitate your orders or requests.
• Vendors and Service Providers. We may disclose the Personal Information we collect to service providers who perform functions on our behalf, such as IT and website hosting, marketing, and marketing research providers, customer support, data storage, analysis and processing providers, auditors, consultants, and legal counsel.
• Advertising Partners and Analytics & Marketing Partners ("Business Partners"). We may also disclose your Usage Data, name, and email to marketing and advertising networks, data analytics providers, and other companies who provide marketing or analytics services on our behalf. For more information, please see Section 2 and 3 above.
• In the Event of Merger, Sale, Divestitures or Change of Control. We may transfer or assign Personal Information to an entity that acquires or is merged with us as part of a merger, acquisition, sale, or other change of control.
• Other Disclosures. We may disclose Personal Information about you if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our terms of use, purchasing agreements, or participation agreements, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to our or third parties' rights, property or safety.

In addition to the uses and disclosures of information outlined above, your information may also be used and disclosed as follows:

Aggregate and Deidentified Information. Notwithstanding anything else in this Privacy Notice, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Services with third parties for quality control, analytics, research, development, and other legal purposes.

No site can guarantee security, but we utilize commercially reasonable physical, electronic, and procedural safeguards to protect your Personal Information collected via our Services in compliance with applicable law.

If you use our Services to link to another third party site, you may decide to disclose Personal Information at that site. In contacting that third party site, or in providing information on that site, that third party may obtain Personal Information about you. This Privacy Notice does not apply when you leave our Services and go to a third party site. We encourage you to be aware when you leave our Services and to read the privacy statements of each third party site that collects personally identifiable information.

We may send certain messages, including electronic newsletters and marketing communications on a periodic basis. If you wish to be removed from such marketing messages, you may request to discontinue future ones. All such material will have information as to how to opt-out of receiving it, although certain messages (such as an account status update), may be required by law and will not have opt-out capabilities.

We keep your Personal Information only as long as necessary to provide you with our Services and for legitimate and essential business purposes, such as maintaining the performance of our Services, making data-driven business decisions about new features and offerings, complying with our legal obligations, and resolving disputes. We keep some of your Personal Information for as long as you are a registered member of our Services.

9. Your Privacy Rights

• California's "Shine the Light."  California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of Personal Information, such as name, e-mail and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us at privacy@luxinfusion.com with a reference to California Disclosure Information.  We will endeavor to respond to such requests to information access within 30 days following receipt at the e-mail address stated above. We do not share your Personal Information to third parties for direct marketing purposes without your consent.
• United States Privacy Laws. This section outlines the consumer privacy rights available to residents of U.S. states that have enacted comprehensive privacy legislation (collectively, "State Privacy Laws"). Certain State Privacy Laws may not yet be in effect as of the date of this Privacy Notice. Where we are not directly subject to a particular State Privacy Law, we will make reasonable efforts to honor applicable privacy rights requests when feasible. Terms used in this section that are defined under applicable State Privacy Laws carry the same meaning provided in those laws.
• Collection and Sharing of Personal Information

The chart below describes:

 

Your Privacy Rights and Choices

Residents of states with generally applicable privacy laws may have the following rights regarding their Personal Information, subject to certain exceptions and qualifications under their respective state laws.

You have the right to opt-out of "sales" and "sharing" of your Personal Information, and to opt-out of the use of your Personal Information for "targeted advertising" as those terms are defined under applicable State Privacy Laws.

You have the right to opt-out of "sales" and "sharing" of your Personal Information or use for targeted advertising by using an opt-out preference signal. If we detect that your browser or device is transmitting an opt-out preference signal, such as the "global privacy control", or GPC, signal, we will opt that browser or device out of the use of cookies or other tools on our site that result in a "sale" or "sharing" or use for targeted advertising of your Personal Information. If you come to the Services from a different device or from a different browser on the same device, or if you clear your cookies, you will need to opt-out again, or use an opt-out preference signal, for that browser and/or device as well.

To learn more about the Global Privacy Control, please visit: https://globalprivacycontrol.org/#download

You may request to exercise your rights of access, deletion, or correction by contacting us as described in the Consumer Requests section below. You may opt out of our Sharing/Targeted Advertising by adjusting your cookie preferences, enabling the GPC signal as described above, or contacting us at the Consumer Requests section below.

CONSUMER REQUESTS AND VERIFICATION

Right to Non-Discrimination

We may not discriminate against you because you exercise any of your privacy rights contained in this Privacy Notice including, but not limited to:

• Denying goods or services to you;
• Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
• Providing a different level or quality of goods or services to you; or
• Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Verifying Requests

You may request to exercise your rights of access, deletion, or correction by contacting us as described in the Consumer Requests section below. To help protect your privacy and maintain security, we will take steps to verify your identity before processing your request. If you request access to or deletion of your Personal Information, we may require you to provide any of the following information: name, email address, telephone number, or postal address, and account information. When you make such a request, you can expect the following:

• As required under applicable law, we will verify your identity. You will need to provide us with your email address and full name. We may ask for additional information if needed.
• We will confirm that you want your information accessed, corrected, and/or deleted.
• We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the Site or phone number listed below.
• We will respond to your request within 45 days upon receipt of your request. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
• In certain cases, a request for access, correction, or deletion may be denied. For example, if we cannot verify your identity, the law requires that we maintain the information, or if we need the information for internal purposes such as providing services or completing an order. If we deny your request, we will explain why we denied it and delete any other information that is not protected and subject to denial.

Authorized Agents

Under some State Privacy Laws, you may designate an authorized agent to request any of the above rights on your behalf. Your agent may contact us as described in the Consumer Request section below to make a request on your behalf.

Right to Appeal

Certain state residents have a specialized right to appeal where a consumer's privacy rights-related request is denied in whole or in part. To appeal your request, please follow the instructions provided in the communication denying your related request.

Consumer Requests.  You may exercise your consumer rights by contacting us privacy@luxinfusion.com.

Our Services directed through our Services are intended solely for businesses located in the United States.  If you are using our Services from outside the United States, your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. Although the data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, we take steps to protect your privacy, including, for transfer of Personal Information from the European Economic Area, the use of consent or contractual clauses that have been approved by the European Commission. By using our Services, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Notice.

We will never ask for or knowingly collect information from children through the Services. If you are a child, you are not permitted to use our Services and should immediately exit our Services. If you think that we have collected Personal Information from a child through our Services, please contact us and we will dispose of the information as required by applicable law.

We reserve the right to revise or update this Privacy Notice at any time, and you should periodically read the Privacy Notice to learn of any revisions or updates. we will notify you of any changes to the Privacy Notice by posting the revised or updated Privacy Notice and its "Effective Date" on the Site. If we make material changes, we will provide prominent notice such as through a notice or banner or, where feasible, via email). Using the Services thereafter constitutes your agreement to and acceptance of the Privacy Notice and its revisions or updates.

If you have any questions or concerns about this Privacy Notice or the information practices of our Services, please contact us at privacy@luxinfusion.com contact us by US postal mail at the following address:

BioMatrix Specialty Pharmacy, LLC
855 SW 78th Ave., #C200
Plantation, FL 33324

"Affiliates" means any entity that is controlling, controlled by, or under common control with BioMatrix Specialty Pharmacy, LLC. This includes, without limitation, our parent companies, subsidiaries, joint ventures, infusion centers, and specialty pharmacy locations.