Olson worked with her mother, who had a large garden at her Brentwood home, to put together the perfect fundraiser. They would host a garden party, charging $25 for adults and children, and attendees would, in turn, meet and take a photo with The Beatles. The pair worked with Warren Cowan, co-founder of publicity firm Rogers & Cowen, who represented the band, to lean on their roster of famous clients to make up the guest list.
On August 24, 1964 (the day after their Hollywood Bowl performance), the garden was set for the exclusive event with heavy security – a riot squad was holed up in the garage of the home as word spread who was in the garden. Famous faces at the party included Frank Sinatra and his daughters Nancy and Tina, Dean Martin and his five children, Kirk Douglas with sons Michael and Joel, Tony Curtis, and Lloyd Bridges with sons Jeff and Beau.
At the end of the event, Beatles manager Brian Epstein donated $10,000; which coupled with the money raised from attendees, yielded a successful fundraiser for the Hemophilia Society!
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